
Reservation Photos Sell an Occasion, Not Just a Meal
There is a difference between choosing what to eat and choosing where to spend Friday night. When customers are looking at a reservation page, they
Tips, stories, and inspiration from the world of food photography.

There is a difference between choosing what to eat and choosing where to spend Friday night. When customers are looking at a reservation page, they

Restaurant owners sometimes ask us a very reasonable question: “If we are already shooting for four hours, why can't we photograph twice as many dishes?”

We are occasionally sent a half-day brief that contains 35 dishes, four drinks, three group shots, the dining room and portraits of the chef. Technically,

Short promotions create surprisingly large shot lists. A restaurant launches four festive dishes for three weeks and suddenly asks for individual menu photographs, group shots,

Kids’ menus are one of the few menus where the person eating and the person approving the order may not be the same person. The

Not every restaurant has a menu that stays still long enough for a big annual photo shoot. Some cafés change pastries every weekend. Chef-led restaurants

The main course usually gets all the attention on shoot day. The burger is carefully stacked. The steak gets a fresh plate. The noodles are

A restaurant photo shoot is often booked at one of two inconvenient moments: while the dining room is still covered in dust sheets, or three

A restaurant group opens its second outlet, and the new marketing team needs photographs quickly. The original shoot already produced strong images. The roast duck

A restaurant may keep using the same photograph long after everyone has forgotten the shoot. The seasonal cocktail has left the menu. The chef who