Tips, stories, and inspiration from the world of food photography.
Set meals are a Singapore staple. Lunch sets in the CBD. Bento for quick dinners. Chicken rice sets that come with soup and drink. The
Fried food is either irresistible or sad. There is rarely an in-between. In real life, texture sells: the crackle of skin, the crunch of batter,
If your food looks great on the pass but “off” on camera, it is usually not your plating. It is colour. Singapore restaurants are especially
Shiny food is supposed to look delicious. It is the gleam on roast chicken skin, the reflective surface of curry, the lacquered glaze on char
If you have ever taken a photo of your best-selling dish under your dining room lights and thought, “Why does this look… sad?”, you are
You do not take bad food photos because you “can’t shoot”. You take bad food photos because service is loud, time is short, and your
A great dish can lose the sale before anyone tastes it. Not because your food is “not Instagrammable”, but because the photo makes it feel
“Aesthetic” is a tricky word in food photography because it gets misused. For some brands, it means warm, creamy tones and soft shadows. For others,
If you’ve ever bought a “nice” plate for a shoot, used it once, then watched it gather dust in a cupboard, you’re not alone. In
There is a version of “pretty” that looks impressive on screen, but quietly damages trust. You know it when you see it. The noodles are
