
Reservation Photos Sell an Occasion, Not Just a Meal
There is a difference between choosing what to eat and choosing where to spend Friday night. When customers are looking at a reservation page, they
Tips, stories, and inspiration from the world of food photography.

There is a difference between choosing what to eat and choosing where to spend Friday night. When customers are looking at a reservation page, they

Short promotions create surprisingly large shot lists. A restaurant launches four festive dishes for three weeks and suddenly asks for individual menu photographs, group shots,

Room service photography has a problem that restaurant tables do not. Everything arrives together. Plate. Cutlery. Condiments. Water. Coffee. Bread basket. Napkin. Salt. Pepper. Tray

Kids’ menus are one of the few menus where the person eating and the person approving the order may not be the same person. The

Not every restaurant has a menu that stays still long enough for a big annual photo shoot. Some cafés change pastries every weekend. Chef-led restaurants

The main course usually gets all the attention on shoot day. The burger is carefully stacked. The steak gets a fresh plate. The noodles are

We have photographed dishes that looked perfect on the back of the camera, then behaved very differently once they left the studio setup. A wide

We have seen the word licence make restaurant owners pause. It can sound as though the photographs are being held back. The restaurant paid for

When someone searches “restaurant near me,” they are usually not doing casual research. They are hungry, nearby, and ready to decide. They may be looking

When customers search for a restaurant on Google, they are not only reading reviews. They are scanning photos. They want to know what the food