Tips, stories, and inspiration from the world of food photography.
Most restaurants do not have a photo problem. They have a usage problem. Photos live in a camera roll. Someone needs a banner for a
Hot food and cold drinks have one thing in common: they change faster than your camera settings. Steam disappears. Ice melts. Condensation dries. Your bowl
Set meals are a Singapore staple. Lunch sets in the CBD. Bento for quick dinners. Chicken rice sets that come with soup and drink. The
Fried food is either irresistible or sad. There is rarely an in-between. In real life, texture sells: the crackle of skin, the crunch of batter,
If your food looks great on the pass but “off” on camera, it is usually not your plating. It is colour. Singapore restaurants are especially
If you have ever taken a photo of your best-selling dish under your dining room lights and thought, “Why does this look… sad?”, you are
You do not take bad food photos because you “can’t shoot”. You take bad food photos because service is loud, time is short, and your
A great dish can lose the sale before anyone tastes it. Not because your food is “not Instagrammable”, but because the photo makes it feel
“Aesthetic” is a tricky word in food photography because it gets misused. For some brands, it means warm, creamy tones and soft shadows. For others,
“Ambience shots” are tricky in Singapore because diners are sharp. They can tell when a photo looks like a showroom version of your restaurant instead
